Evolving for the Future: The Next Chapter for the Alford Group
Author: Jon Hall
Published: 5th February 2026
It’s said that the only constant in business is change. Over the past year in particular, the Alford Group has seen significant growth across all functional areas of the organisation – tools, training, and R&D.
We are incredibly proud of this growth. However, we also know that the strategies that got us here won’t necessarily get us there. With the outlook for 2026 highly likely to continue, if not accelerate, this progress, we realised it was time to evolve our internal structure to match our external ambition.
Streamlining and Sharpening
To support this next phase of the Alford story, we are implementing a strategic restructuring. This reorganisation isn’t just about moving boxes on a snazzy chart; it’s about aligning our team’s talent with our customers’ needs.
While much of this is internal work to make our operations smoother, here are a few key changes you might notice:
Streamlined Leadership
We are thrilled to announce that Jez Earnshaw will be stepping into the role of Chief Executive Officer from Executive Director.
Roland Alford moves from Managing Director to Chief Technical Officer & Chairman of the Alford Group, a position last held by his late father and the organisation’s founder, Dr Sidney Alford.
Sharper Focus
We are consolidating our sales, CRM, and marketing departments into a unified Sales, Marketing & Logistics team, eliminating silos and improving communication across the organisation.
Change is the Key to Excellence
All of this ensures we are in the best possible position to deliver the Alford Purpose: Protecting Lives by Being a World-Leading Provider of Explosives Engineering Solutions and Training for the Military, Government, and Commercial Sectors.
We will announce further significant developments coming in 2026 soon!
To be our best, we have to evolve. We’re thrilled to start this new chapter – sharper, focused, and ready to grow alongside our partners and clients. Thank you for your continued trust in the Alford Group!
